Brian Price is an academic based at Aston University, teaching engineering and product design. Active research areas include ultra low carbon vehicles, charging/fueling networks and engine/transmission design. With over 25 years experience in industry, working worldwide on engine design consultancy, he brings a pragmatic approach to new product development. Previously chief engineer or technical director at a number of leading automotive companies, including Lotus Engineering, Cosworth Technology, Harley-Davidson and Ricardo. He is also a visiting professor at Loughborough University, University of Wisconsin-Madison, and Hanyang University, South Korea.